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Fiat power technology Zhang Jiwen: Deepening the development of the Chinese market

Fiat power technology Zhang Jiwen: Deepening the development of the Chinese market

China Construction Machinery Information

Guide: during the BMW Shanghai exhibition, Fiat power technology made a brilliant debut with a full range of industrial diesel engines including F32, N45, n67, C9, C13, etc, During this period, it first demonstrated its unique SCR only non road phase IV solution and advanced hi-escr (high efficiency SCR) system in China. In

during the BMW Shanghai exhibition, Fiat power technology made a brilliant debut with a full range of industrial diesel engines including F32, N45, n67, C9 port control source programs, including, C13, etc. during which it first demonstrated its unique "SCR only" non road phase IV solution and advanced "Hi ESCR (high efficiency SCR)" system in China. At the Fiat dynamics executive meeting held on November 28, Zhang Jiwen, the Asia Pacific Sales and marketing director of Fiat dynamics, interpreted the company's positioning and development in China

Zhang Jiwen, sales and marketing director of Fiat Power Technology Asia Pacific

Fiat's engine technology has always been in the forefront of the world. Fiat products are a symbol of high-end products in Europe. In the international market, Fiat has a good cooperative relationship with Daimler, Fuso, platinum and other enterprises. Although it entered the Chinese market relatively late, Fiat power technology has made rapid development in the Chinese market with its technological advantages. Zhang Jiwen said that after entering the Chinese market, the important work of Fiat power technology is to determine its market positioning in China. Finally, after investigating the Chinese market and combining Fiat's own situation, Fiat power technology products are positioned to face the high-end market in China. By segmenting the Chinese market, Fiat power technology believes that the excavator market is the key to its success in the Chinese construction machinery market. On the one hand, excavators have relatively high requirements for engine reliability, and quality and after-sales service are the advantages of Fiat power technology. On the other hand, the excavator market is large, and occupying a certain market share in this field will make a breakthrough in the development of Fiat power technology in China

as for the main policies of Fiat power technology in developing the Chinese market, Zhang Jiwen said that the most important thing is to ensure that the company's products enter the high-end market in China. However, in this statistical field of electronic traction machine, some successful cases have been made to shape the high-end brand image of Fiat engine in the field of construction machinery in China. At the same time, the company should also tilt its focus to seize the mid-range market. The shangfeihong production invested by the company in Chongqing therefore strives for the main drafting power of relevant product standards. Products with reduced scientific performance have become an excellent weapon to seize the mid-range market by virtue of Fiat's technical advantages and the price advantage of localized production

for the future development of Fiat power technology in the Chinese market, Zhang Jiwen appears confident: "provide the Chinese market with products with the best quality and the most advanced technology. Through localized production in China, provide products with cost competitiveness and more suitable for the Chinese technical route for the Chinese market. Fiat power technology will further open the Chinese market in the future."