Development status and prospects of the hottest pr

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The development status and prospects of Chinese printing enterprises

recognizing the advantages and disadvantages of their own enterprises is the fundamental to successfully seize the international market. The strengths of Chinese enterprises include low production costs, short production cycles, high technical skills, complementary resources, and weaknesses such as verbal communication, poor international market information, high trade risks, bad corporate credit, etc. In terms of advantages, Chinese enterprises not only have low production costs. Short production cycle, high technical skills and complementary resources

cheap labor and land costs have always been the advantages of China's manufacturing industry. Low production costs attract international buyers to place orders in the Far East, which is our greatest advantage and a sharp weapon we must protect. In addition, many domestic enterprises attach great importance to economic benefits, especially private enterprises. As long as they can receive orders, even if they have to work overtime, they will definitely place orders as soon as possible, but in the actual process, they can't take into account the completion, and three or four-day production cycles can be found everywhere. In terms of technology, Chinese people's technological skills have been higher than those of other developing countries such as Southeast Asia for thousands of years. Many more complex processes can be completed under a good management system, and good quality satisfies overseas customers. Therefore, they are willing to cooperate with Chinese manufacturers in terms of competitive price and delivery time. Of course, printing is an industry with complex upstream and downstream industrial chain, and the investment is relatively large. Many manufacturers can only focus on certain processes in the production chain of selecting suitable gears. However, Chinese enterprises generally do not haggle over every ounce, and can complement each other's resources. As long as we strengthen mutual cooperation, we can complete orders that are no matter how large or difficult to produce

while enjoying the advantages, we should also be clearly aware of the weaknesses of Chinese printing enterprises, such as verbal communication, poor international market information, high trade risks, bad corporate credit, etc

first, language communication is a Chinese enterprise; The biggest obstacle of China export international. At present, China's English education is slower than the country's development speed, and there is a great shortage of foreign language talents. However, even if printing enterprises can pay high wages, truly excellent talents are not necessarily willing to stay in printing enterprises for development, and those who can stay may not be able to meet the requirements of overseas customers

second, due to language barriers, domestic enterprises lack channels to timely understand international market information, and often make wrong investment and management decisions, which will then affect the profits of enterprises

third, with regard to the risk of collection, Chinese enterprises can seek relatively little protection. Generally, they can only ask customers to open bank letters of credit, but bank letters of credit with expensive handling fees are not popular with customers. When customers are unwilling to open letters of credit, enterprises can only choose to accept the risk or give up the opportunity to receive orders. On the contrary, the Hong Kong government has provided good services for manufacturers. In order to encourage enterprises to export, she has established an export credit guarantee agency, which is equivalent to an export insurance company. Enterprises only need to pay insurance premiums to the guarantee agency. Once insured, in case overseas customers really default, the authorities will also compensate 90% of the insured amount to the manufacturers, giving them good protection

fourth, the credit of Chinese enterprises has been destroyed in the early years. Although some powerful enterprises can successfully win the trust of customers, the international market has always been biased against domestic printing enterprises. They are worried that domestic manufacturers will steal their copyright and print privately, so they have been hesitant to find domestic manufacturers as partners. Their concept of domestic enterprises needs time and the efforts of the printing industry to reverse

there are short-term and long-term strategies to rush to the world. Short term strategies include complementing foreign-funded enterprises, finding intermediaries, relying on associations and other aspects of work; Long term strategies include talent training, establishment of credit system, national policy assistance, etc. Based on the above points, although it will be difficult to develop the international book printing market, for the future development space of the enterprise, the industry should still spend time studying and developing this market. In view of the current situation of Chinese enterprises, the strategy of rushing to the world can be divided into short-term and long-term

in terms of short-term strategies, it actively complements foreign-funded enterprises. In the eyes of overseas customers, foreign-funded enterprises in Hong Kong and Macao just have the advantages of domestic enterprises, and after a long time of understanding and communication, they feel more relieved to cooperate with foreign-funded enterprises. Therefore, domestic enterprises and foreign-funded enterprises should strengthen cooperation and complement each other's advantages. While foreign-funded enterprises have developed, domestic enterprises should also grow and become stronger together. In this way of cooperation, domestic enterprises can try to enter the book printing market under a relatively low risk situation, forming a win-win situation. Moreover, enterprises can also use intermediaries. In fact, there are many active intermediaries in the international printing market. They have a large customer network, and domestic enterprises can also consider cooperating with them. However, language communication is always a problem. 7. Due to the high labor cost of protecting the pulling machine twice a month on average, intermediaries are generally unwilling to invest too much human resources to track the production process, so they tend to choose manufacturers that can understand the written requirements of customers. Finally, industry associations can also take the lead in organizing members to go abroad to participate in foreign exhibitions, so that domestic enterprises can have the opportunity to contact overseas customers, and can also act as a window organization and a contact point for overseas customers to come to China

however, in the long run, in order for domestic enterprises to truly gain a foothold in the international printing market, they must have the following long-term plans: first, actively cultivate talents who understand foreign trade and foreign languages, and remove the main obstacles of language communication before enterprises can independently establish relations with customers, further expand their development prospects, and further promote our country's influence in the international market. The second is to establish a credit system. Credit is an intangible asset that takes a long time to establish, but can be destroyed in an instant. Since domestic credit has been destroyed, for the future development of the whole industry, peers must work harder to operate a solid credit system. The sooner they start, the sooner they can reach their destination. At the same time, we also need to design a good supervision system to prevent criminals from sacrificing the great interests of the masses for their own small interests. Finally, it is hoped that the state can appreciate the difficulties faced by enterprises in the face of fierce global competition, and give appropriate policy support for improving regional competitiveness, so as to help enterprises go global and give full play to their competitive advantages

source: China Bidding

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