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2022-07-22
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From July 8 to 11, 2016, Kunxiu made a wonderful appearance at the 18th Guangzhou Construction Expo, attracting many dealers to gather around for consultation and cooperation

home hotline reported that from July 8 to 11, 2016, Kun Xiu made a wonderful appearance at the 18th Guangzhou Construction Expo, attracting many dealers to gather around for consultation and cooperation. Lu Chuan, deputy general manager of Kunxiu, said in an interview with Huiya information home hotline that in the second half of this year, Kunxiu's plan is to improve the backbone network sales platform and the process of online and offline linkage, so as to lay a solid foundation for the recovery of the whole building materials wooden door market next year

interview guest: Lu Chuan, deputy general manager of Chongqing Kunxiu doors and windows Co., Ltd.

wooden door world: Thank you, President Lu, for your interview. How do you feel about participating in the China Construction Expo this time

President Lu: China Construction Expo, this is the first time to name it in the name of China. It used to be Guangzhou Construction Expo. Then this exhibition is the highest in history in terms of scale and traffic. Our company is also displaying its image after brand upgrading in the Construction Expo. Bring our packaged products to our customers for the first time, and let them feel the new style of our manufacturer

wooden door world: what are the characteristics or advantages of the new product this time

Mr. Lu: we mainly bring the products of the overall home decoration series this time. Now the home decoration style tends to be more and more integrated. For example, we used to buy a door and a cabinet separately, but now it's different. Today's consumers prefer the overall style, and the decoration is more and more integrated into the home decoration. Especially the post-80s and 90s generation have a great preference for this style, and they are more and more inclined to this demand when purchasing in the market

wooden door world: what advantages or policies does your company have for dealers

President Lu: first of all, with the purpose of attracting investment, we communicate and meet with dealers, and also expand our sales channels through this platform, while promoting our product brands. Our investment promotion is mainly aimed at the backbone outlets in major cities to optimize the allocation of distribution outlets. For high-quality dealers, whether old customers or new customers, we will give policy support, such as the decoration subsidies of exclusive stores or the promotion of activities, or the docking of offline services of our newly promoted tmall flagship stores, which are all support and help to dealers

wooden door world: what was the specific situation of the offline service of cat flagship store that day

President Lu: in fact, online and offline are unified. No matter how well you sell online, there should also be service docking offline. For a brand to be online and offline, it needs to be perfectly combined before it has a better effect. Therefore, we have better sales online. Offline services, whether from measurement, installation or after-sales service, need the cooperation of physical stores. Therefore, if we want to achieve online and offline linkage, the company will also spend great efforts to improve the offline service system

wooden door world: what are your brand promotion achievements or future brand promotion plans

Mr. Lu: this year is the first time to comprehensively promote the market after the upgrading of Kunxiu brand. We have also adjusted and replaced the previous brand image. Our old customers all hope that our company's brand image can be improved. After the promotion of our brand, our dealers have a high degree of recognition for our brand promotion. At the China Construction Expo, many new customers also expressed their appreciation for the upgrading of our brand image, including our logo gifts and promoted advertisements, and they are willing to cooperate with us

wooden door world: what are your company's plans or strategic goals in the second half of the year

President Lu: our plan is mainly to improve our backbone network sales platform and the process of online and offline linkage. We will strive to achieve these two goals this year and lay a solid foundation for the recovery of the whole building materials wooden door market next year

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